It was interesting to see in Tech Crunch today, that Palantir, the analysis platform company, had secured $90 million dollars in financing. Palantir does work for the US government & some hedge funds, is a peer we admire & whose success shows that with the ever-increasing amounts of data being created, innovative approaches are being used to tackle complex problems.

I have been captivated by the CEO, Alexander Karp, since I saw his interview on Charlie Rose. If you missed it, here is a link to the interview.

As we become more digital & data permeates the web, the cloud, & social networks; fresh approaches will be needed to help customers extract value in the ever complex connected digital world.

At Siatomic Labs we have been looking at how companies target their awareness & have been seeking our own approach to the value of key or repeating customers & those who respond solely on promotions. How do you target your businesses awareness to convert customers & make them lifetime value. We are working on cracking this code with fresh eyes & a new approach. It is nice to see our peers having success in other industries. As we move forward, we will share more with you on what those trends are & where the value lies.

This is Siatomic Labs!

Twitter last week had their #Chirp developer conference. It was nice to see some real metrics.

The benefits of releasing their API & the simplicity of the service has allowed continued growth of their eco-system.

I love seeing these stats!

A lot of talk about new companies in this tough economy. If you are looking for some insight & perspective & how to get started, grow, or you are looking for information. Here are some links that we have recently recommended.

Angel funding Y-Combinator
Angel Directory
Venture Dictionary

Will add as people ask for more.

This is Siatomic Labs!

Brand Marketers will always talk about a brands equity, it’s values, & the what is espouses. Funny thing is, for years, it was all about being talked at versus talk to. With Social Media, now consumers want a real relationship. They want you to talk back. It can be a scarry learning, especially if you are out of touch or not very social. If so, please refer to the book, “All I Really Need To Know I Learned in Kindergarten,” as a good primer.

The beauty of the social movement is that we are all in this together trying to figure it out. But in case you don’t believe me, check out the latest report from emarketer.com, “Consumers Demand Brand Interaction.” Data highlights below:

Tim Berners-Lee, father of the internet, talks about in the NY Times his one regret.

It turns out that he would have eliminated the double slash “//” after the “http:” in Web addresses. Why?

“Look at all the paper and trees, he said, that could have been saved if people had not had to write or type out those slashes on paper over the years.” Sounds very green.

Tim Berners-Lee is still focused and passionate about the worlds governments putting more of their data online to increase, “openness, transparency and efficiency.”

Want to learn more about the power behind “Data is Relationships,” and more about the impact of online data impact on government change. Check out this link.

This is Siatomic Labs!

Will some companies be naturally better at Social Media?

Having watched the events in Iran and Michael Jackson unfold over the past few weeks. This TED speech by Clay Shirky, about the power of Social Media, feels even more relevant.

I have heard from various marketers over the past week about what types of social media to use & where to play. I heard a lot about targeting, but it tended to be one location, medium, or using the same old tools.

A few weeks ago, I recognized the Open Video Movement and brands that were Born Digital.