What We Do:

What We Do:

At Siatomic, we understand the importance of price promotions & the role they play for businesses. Whether you are a Retailer, Consumer Packaged Goods, or Consumer Electronics company, you are constantly seeking to focus your marketing awareness. You want to target an efficient spend, to get repeating lifelong customers, who will be champions of your brand.

Siatomic has been looking at the use of social media promotions & building a model for measuring their relevance by Context, Industry, Category, & Location.

Why Context:

Some industries measure offer $ off promotions e.g. $2 off our new coffee; while others offer a select % off; 15% off a new TV. Both methods are effective, but they vary by context. Best Buy is less likely to offer $5 to $50 off a widescreen TV, when they can offer you 5% -20% off a big ticket item.

Other items that impact promotions:

• New product trials or launches
• Maintaining market share
• Holiday or Seasonal Items
• Customer retention

Industry & Category Approach:

Retail vs Consumer Packaged Foods share the same end goal of driving sales. Yet the data must be looked at differently since promotion styles & language & business models can vary. We address all of these issues.

At Siatomic, our algorithms filter out the promotions & assign them to the appropriate industry, place, context, that are best suited for you needs.

Geo-Location:

As services like Gowalla, Foursquare, Sticky Bits, & bar scanners become more relevant. It is important to integrate that data map on top of what is occurring, to extrapolate key findings on where to target your awareness. So charting is another big piece in addressing the problem.

As we continue to grow, we will share our findings & invite more users to refine our services capabilities.

Thank you for being patient with us.

Siatomic Team