I have heard from various marketers over the past week about what types of social media to use & where to play. I heard a lot about targeting, but it tended to be one location, medium, or using the same old tools.
One thing that stands out is how integrated is your brand?
When I want something, I search for it. The context varies via mobile, PC, App, SMM site, but I try and see how consistent brands are with their messages and how they leverage various channels.
So in reading Steve Rubel’s Lifestream this morning, I went and checked my own data on an integrated campaign I was running on 2 small brands, to see where the traffic was coming from, and where awareness needed to be built.
Site A: Twitter & Bit.ly traffic metrics
Here is a blog site I set up to test. Interesting how Twitter & bit.ly links that I set up where a clear metric on where my traffic was coming from.
What is amusing about organic search is that I thought this campaign was working but had an enormous bounce rate(people who arrive and leave immediately from your web site). It turns out this brand is a word that crosses over into the Spanish language and generates a huge bounce rate from Latin Speaking audiences.
Site B: Media & Entertainment Site
This site does not leverage Twitter or bit.ly links,and you see where the traffic is coming in from. It is targeting a loyal customer who returns but the sources are consistent versus version A that as changed over the past 3 months.
More to analyze, learn, and tweak. Keep you posted.
This is Siatomic Labs.
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