Brand Marketers will always talk about a brands equity, it’s values, & the what is espouses. Funny thing is, for years, it was all about being talked at versus talk to. With Social Media, now consumers want a real relationship. They want you to talk back. It can be a scarry learning, especially if you are out of touch or not very social. If so, please refer to the book, “All I Really Need To Know I Learned in Kindergarten,” as a good primer.
The beauty of the social movement is that we are all in this together trying to figure it out. But in case you don’t believe me, check out the latest report from emarketer.com, “Consumers Demand Brand Interaction.” Data highlights below:
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