It was interesting to see in Tech Crunch today, that Palantir, the analysis platform company, had secured $90 million dollars in financing. Palantir does work for the US government & some hedge funds, is a peer we admire & whose success shows that with the ever-increasing amounts of data being created, innovative approaches are being used to tackle complex problems.

I have been captivated by the CEO, Alexander Karp, since I saw his interview on Charlie Rose. If you missed it, here is a link to the interview.

As we become more digital & data permeates the web, the cloud, & social networks; fresh approaches will be needed to help customers extract value in the ever complex connected digital world.

At Siatomic Labs we have been looking at how companies target their awareness & have been seeking our own approach to the value of key or repeating customers & those who respond solely on promotions. How do you target your businesses awareness to convert customers & make them lifetime value. We are working on cracking this code with fresh eyes & a new approach. It is nice to see our peers having success in other industries. As we move forward, we will share more with you on what those trends are & where the value lies.

This is Siatomic Labs!

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